I love telling stories.That’s why at first I went to…Marketing&Advertising! People like beautiful stories and positive emotions behind them. That’s why they buy…but the thing is not all stories are beautiful and not all of them I want to beautify…so I left..to University again..
I became Journalist. Worked in all publishing houses I dreamed about (London, Moscow, St. Petersburg). Than I got bored…of facts. Facts, facts, facts. The boring/frightful facts. And so I could not make any beautiful stories, I could only reflect the reality. The clearer the better it was. And I didn’t want to reflect, I wanted to create, beautify and construct. So I left…
Straight into fashion! Exciting!
What also is exciting, is my native city of St. Petersburg, which I absolutely adore! It’s, like, – rain, rain, rain, rain, – monuments, museums, ballet, – then snow, snow, snow, then rain again! You should visit!