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“Babochka” in Russian is butterfly. Not to be confused with “babushka”, which is grand-mother and also is a special manner to wear a head scarf. I love this store for their beautiful windows.

babochkaCan you see the butterfly? Well, you can hardly see it because is not the best lighting in the window. And lighting counts for the half of the window success, I can tell you as ex-visual merchandiser. But anyway, I love them for their own fashion magazine. I love the pleasantly thick and matte (!) paper.  And it’s so nice to touch it…I use it in my art journals sometimes…babochka magimg_8856